|
| 1 | What "Doing It In-House" Actually Costs You Every Month |
| 2 | Assumes: 2 sales reps, ₹1.5L/month ad spend, Mumbai market. Mar 2026. |
| 3 | | | | |
| 5 | Salary & People Costs |
| 6 | Digital marketing executive (1 FTE) | ₹45,000 | Avg Mumbai salary + PF + insurance | |
| 7 | Graphic designer (freelance retainer) | ₹20,000 | 4 creatives/week minimum | |
| 8 | Telecaller for lead follow-up (1 FTE) | ₹18,000 | Calls 40-50 leads/day | |
| 9 | Your time reviewing/approving (10 hrs/mo) | ₹15,000 | Opportunity cost at ₹1500/hr | |
| 10 | Tools & Software |
| 11 | CRM software (LeadSquared / Sell.Do) | ₹8,500 | Pro plan, 2 users | |
| 12 | Automation tool (Pabbly / Zapier) | ₹2,500 | Standard plan | |
| 13 | WhatsApp Business API + messages | ₹3,200 | ~500 conversations/month | |
| 14 | Landing page hosting + builder | ₹1,500 | Unbounce / Leadpages basic | |
| 15 | Wasted Money (Things That Go Wrong) |
| 16 | Leads missed overnight (no auto-response) | ₹12,600 | ~18 leads/mo lost at ₹700 CPL each | |
| 17 | Slow response time (4-6 hrs avg vs 2 min) | ₹8,400 | ~12 leads/mo go cold, ₹700 each | |
| 18 | Unqualified calls wasting rep time (70%) | ₹9,000 | ~60 hrs/mo @ ₹150/hr rep cost | |
| 19 | No A/B testing (suboptimal CPL) | ₹22,500 | Estimated 15% higher CPL on ₹1.5L spend | |
| 20 | | | | |
| 21 | TRUE MONTHLY COST OF IN-HOUSE | ₹1,66,200 | Excludes ad spend | |
| 22 | | | | |
| 23 | Of which: direct salary/tool costs | ₹1,13,700 | What you think you're spending | |
| 24 | Of which: hidden waste (missed leads, slow response, no optimization) | ₹52,500 | What you don't see on any invoice | |
| 25 | | | | |
| 26 | * These hidden costs are conservative estimates. Actual waste is typically 20-40% higher. | | | |
| 27 | * Hiring delays (avg 45 days to fill a marketing role in Mumbai) not included. | | | |
| 28 | * No sick leave, attrition, or training costs included. | | | |