CONFIDENTIAL
Campaign Architecture
Mehta Realtors, Mumbai
Prepared by AI Growth Engine | March 2026 | v2.1
Segmentation by Ticket Size & Inventory
| Segment |
Ticket Size |
Type |
Target Area |
Platform |
Priority |
| A |
₹45L - ₹80L |
1 BHK Compact |
Thane W, Kandivali |
Meta (Reels + Lead) |
High |
| B |
₹80L - ₹1.3Cr |
2 BHK Family |
Powai, Andheri W |
Meta + Google |
High |
| C |
₹1.3Cr - ₹2.5Cr |
3 BHK Premium |
Bandra W, Worli |
Google + 99acres |
Medium |
| D |
₹2.5Cr+ |
Penthouse / Duplex |
BKC, Lower Parel |
WhatsApp + Referral |
Low vol. |
AI Qualification Gates Per Segment
| Gate |
Segment A |
Segment B |
Segment C |
| Budget |
Min ₹40L confirmed |
Min ₹75L confirmed |
Min ₹1.2Cr + docs |
| Timeline |
Within 45 days |
Within 60 days |
Within 90 days |
| Loan |
Pre-approval or salary proof |
Pre-approved (any bank) |
Cash or sanction letter |
| Visit |
Can visit within 1 week |
Can visit within 2 weeks |
Virtual tour first, then visit |
Key insight: Previous agency ran one generic campaign for all inventory. Segmenting by ticket size, buyer location, and inventory type means each ad creative and qualification flow is targeted to the right buyer. This is where the performance gap comes from.