Client Portal/Chaitanya Properties/Progress Timeline
Your Journey: What to Expect
Real progress milestones from a recent Powai 3BHK project.
Phase 1: Setup & LaunchWeek 1
CRM setup, ad account access, landing page built, automation configured, first ad creatives approved and live.
Ad accounts connected + pixel installed
Landing page live with form + CTA
CRM configured with lead stages
First 3 ad sets launched (FB + IG)
Phase 2: First Leads & OptimizationWeek 2-3
Leads start flowing. CPL is higher initially as we test audiences and creatives. By end of Week 3, winning ad sets identified, CPL drops, and site visits start coming in.
124
Leads captured
₹685
CPL (optimizing)
14
Site visits booked
1
Booking
Phase 3: Predictable PipelineWeek 4+
Winning audiences locked. Budget scaled on top performers. Dead lead reactivation running. Site visit flow fully automated. Weekly results are now predictable.
313
Cumulative leads
₹536
CPL (down 36%)
36
Site visits total
4
Bookings
CPL below ₹600 target
10+ site visits per month
Scale budget to ₹2L+ (in progress)