| Month | Ad Spend | Leads | CPL | Qualified | Site Visits | CPL Trend |
|---|---|---|---|---|---|---|
| Oct 2025 | ₹65,000 | 78 | ₹833 | 41 | 7 | Baseline |
| Nov 2025 | ₹85,000 | 124 | ₹685 | 72 | 14 | -17.8% |
| Dec 2025 | ₹1,10,000 | 189 | ₹582 | 118 | 22 | -15.0% |
| Jan 2026 | ₹1,40,000 | 261 | ₹536 | 164 | 31 | -7.9% |
| Feb 2026 | ₹1,72,000 | 347 | ₹496 | 219 | 42 | -7.5% |
| Mar 2026 | ₹2,30,000 | 448 | ₹513 | 283 | 47 | +3.4% |